Ultra Music and Ultra Music Festival (UMF) are joining forces to link Ultra Music artists like Deadmau5, Steve Aoki and Calvin Harris with the EDM event giant. Ultra Music President Patrick Moxey told Billboard.biz: “I think we’ve both come to a realisation that a stronger link between different music areas make the combined Ultra brand even stronger, “We have various new CDs and DVDs which will be coming out to support the expansion of the live music experience that [UMF co-founder and CEO] Russell [Faibisch] is setting up around the world. “We have many new technology ideas we are discussing, but certainly we want to innovate to bridge the gap between the live experience and the recorded music experience around electronic dance music.”
The alliance adds to Ultra Music’s recent deal with Wynn Resorts. That partnership will include compilation releases branded for Wynn’s four nightlife venues, as well as video content and distribution on Ultra’s popular YouTube channel.
UMF also has its own YouTube channel (UMF TV) as well as a SiriusXM radio show (UMF Radio) and its own film company which recently released the film Can U Fell It (UMF Films). – Music Week
I…actually didn’t really know the two were separate entities. I just assumed they were in a money orgy together. I mean, Steve Aoki, Deadmau5 and Calvin Harris are going to play at UMF anyways, if they get paid enough they’ll do it. I want people who are committed to finding up and comers as well as exciting acts, not just the big ones. I’ll be honest, I thought UMF sucked this past year. I only enjoyed the Annie Mac stage and parts of the one that flying lotus, sbtrkt and 2manydjs did their sets at. So yaaaah. that’s my thoughts on the whole thing.